Audi new car pre-sale, Mini LED supplier disclosed

SAIC Audi officially announced that its new mid-to-large luxury pure electric SUV AUDI E7X will be officially launched on May 29. The new car has started pre-sale on May 8, with a guide price of 289,800-379,800 yuan. It is understood that it uses a 21.4-inch Mini LED rear screen and adopts Longli Technology’s Mini LED car backlight technology.

In terms of smart cockpit, E7X is the world's first Audi smart living room, equipped with a 59-inch super large central control screen and a 21.4-inch QD Mini LED rear screen. Longli Technology stated that the Audi E7X QD Mini LED giant screen has a 110% cinema-level wide color gamut, a 1,000,000:1 high contrast ratio, a peak brightness of the entire car screen of 1,000 nits, and Rhine-level low blue light, reducing blue light radiation by 56%; it supports independent content playback with the central control screen without interfering with each other.

The rear entertainment screen pops up from the roof lining and can be controlled by voice, remote control or touch screen, instantly turning the cabin into a shared theater or personal gaming space. Through multi-screen interaction with the Audi panoramic display on the dashboard, front and rear passengers can watch simultaneously or split-screen, and it is compatible with wireless and wired screen projection methods.

In addition to this model, the E5 Sportback launched by Audi in 2025 is also equipped with multiple Mini LED screens. Audi said that with the launch of the E5 Sportback in September 2025 and the upcoming E7X, the Audi brand is expanding its product lineup to meet the needs of new customer groups in the Chinese market. The Audi brand's third pure electric sedan is planned to debut as early as 2027.

According to incomplete statistics from Display, experts say that there are currently 35 publicly available models that use Mini LED backlight screens. Upgrading the experience of smart cockpits has become the key to differentiated competition among car companies. Mini LED accurately meets the strict standards of car regulations with its technical advantages such as high contrast, high reliability and fine regional dimming.

Experts say that the "2026 Mini/Micro LED Consumer Display Industry Development White Paper" shows that the sales trend of models equipped with Mini LED technology shows obvious exponential growth: only 64,000 units in 2022, and has exceeded the million mark in 2025, reaching 1.001 million units, mainly due to the strong drive of new energy brands such as Xiaomi, Ideal, Jikrypton, and NIO. As of March 2026, sales for the year have reached close to 235,000 vehicles. With the decentralization of technology and the continuous introduction of new cars, market expansion is still accelerating.