Let’s talk about the future of travel | Representatives from Bentley and Audi visited Ruifeng Optoelectronics for strategic exchange

On April 1, representative teams from the world's two top automobile brands, Bentley and Audi, visited Ruifeng Optoelectronics to conduct in-depth exchanges on product technology. The two parties mainly conducted in-depth discussions around Ruifeng Optoelectronics' Mini direct display innovative product technology solutions and electronic paper color-changing film automotive series products, and jointly determined the implementation path of cutting-edge automotive technologies.

As a legendary brand in the field of ultra-luxury automobiles, Bentley is world-renowned for its century-old track genes, exquisite craftsmanship and top-notch luxury in mechanical aesthetics; Audi, as a model of German luxury, has world-leading R&D capabilities in the fields of lighting technology, smart cockpits, electrification and vehicle engineering. Its business covers mainstream markets around the world, and it has strong technical reserves and mass production manufacturing capabilities.

As the world's leading provider of automotive-grade LED products and application solutions, Ruifeng Optoelectronics has entered the automotive LED market in 2006. With automotive-grade quality and technological innovation as its core, Ruifeng Optoelectronics continues to promote the iterative upgrade of automotive lighting and display technology, and has built a complete automotive product matrix: smart car light LED series, full-vehicle interior and exterior lighting applications, innovative Mini LED automotive backlight and display applications, automotive color-changing film interior and exterior applications, etc. Currently, it has carried out project verification and mass production cooperation with many leading automotive brands around the world, leading the application of innovative technologies in the automotive LED industry.

Empowering high-end travel value upgrade

Innovations & Empower

On the same day, Chairman of Ruifeng Optoelectronics and the Automotive and Mini Display Product Team expressed a warm welcome to the Bentley & Audi representative team. Focusing on customer needs, they gave detailed explanations on automotive LED, Mini direct display innovative product technology solutions, and electronic paper color-changing film automotive series technical products. The two parties had a pleasant and in-depth exchange. At the scene, the Bentley & Audi teams spoke highly of Ruifeng Optoelectronics’ automotive-grade product development, technological innovation and forward-looking applications.

Mini LED automotive innovative display products

Mini LED display interactive technology is becoming an important starting point for car companies to create high-end and differentiated brands. Based on Ruifeng Optoelectronics' years of technical accumulation in Mini LED, the Mini direct display innovative product - Mini LED Feather Series, with its "small, light, thin, soft and pixelated" characteristics, can realize innovative displays of automotive scenes such as automotive interior atmosphere lighting, dynamic car logos, wood grain panel display and air outlet display, provide technical support for the interactive upgrade of automotive smart cockpits and exterior decorations, and help car companies create high-end, intelligent and differentiated car brands.

EPD electronic paper color-changing film automotive product series

Faced with the current market demand for differentiated automobile brands, Ruifeng Optoelectronics has developed a cross-border touch display electronic paper business based on more than 20 years of optical technology accumulation. It is the first to launch a series of products such as color-changing film exterior car covers, color-changing film interior displays, and integrated color-changing film wheel hubs for the automotive industry. The black and white/multi-color color-changing film solution is used to present a more dynamic and interactive display effect through color changes and pattern design, bringing an innovative visual experience with a sense of technology and sustainability to the interior and exterior of the car. At the same time, it achieves green display with low power consumption, which is in line with the trend of low-carbon travel.

Deepen mutual trust and jointly build the future of travel

Trust & Advance

This in-depth exchange between Ruifeng Optoelectronics and the Bentley & Audi teams has further enhanced the understanding between the two parties and deepened mutual technical trust, laying a solid foundation for future cooperation between the two parties in terms of technological innovation, product development and market expansion.

In the future, Ruifeng Optoelectronics will collaborate with the world's first-tier automotive brands to jointly explore the infinite possibilities of automotive LEDs in human-vehicle interaction, continue to promote technological innovation and product upgrades in the automotive industry, and create a smarter, safer, and more aesthetic future travel experience for global consumers.

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