Evolution and trust | AET releases new vision and brand video for 2026

AET corporate video

AET corporate vision

Lead the evolution of vision

Become the most trusted value co-creation partner

Based on the strength of the entire industry chain of "materials-chips-packaging-applications", AET Altai has built a complete ecological chain from the source of technology to user experience. This enables us to fundamentally ensure excellent quality, achieve agile iteration, and have the unique ability to carry out forward-looking collaborative development and customized innovation with our partners. Based on this, we are committed to working with customers and ecological partners to jointly promote the continuous evolution of visual experience and share certain and sustainable long-term value through co-creation.

# Leading the evolution of vision

A clear path based on the "three modernizations" strategy

Our leadership is systematically carried out through the strategic path of "standardization, panelization, and scenarioization".

Standardization: Reshaping the industry paradigm and laying the foundation for innovation

As the "leader in standardization of the LED direct display industry", AET Altai aims to break the industry tradition of high customization and high integration costs by building a complete standard system covering size, resolution, architecture, interfaces, brackets, etc., reduce the overall cost and threshold of the industry chain, and lead the industry towards a more efficient and healthier development ecosystem.

Panelization: Promote the inclusiveness of technology and move towards a broad market

We are committed to evolving complex professional display systems into standardized products with consumer-grade experience, realizing plug-and-play, convenient maintenance and other functions. This will greatly unleash the application potential of LED in commercial, educational and even home scenarios, and fundamentally reshape the user experience, making excellent visual effects truly within reach.

Scenario-based: Deeply cultivate vertical value and broaden application boundaries

We go deep into core areas such as radio and television, conferences, command centers, smart cities, and XR applications, and provide not only hardware, but also solutions that deeply integrate industry characteristics. Through deep insights into the pain points and value of scenarios, we work with customers to define products, allowing technology to accurately serve business improvement and experience innovation, and continue to expand display boundaries.

# Most Trusted

A deterministic commitment supported by the entire industry chain

Our trust is rooted in irreplaceable hard power and long-term soft power.

In-depth control of the entire industry chain is the source of quality certainty

AET is one of the few companies in the industry that has achieved full-chain independence and collaborative strength from semiconductor materials, core chips, advanced packaging to terminal applications. This kind of "penetrating" control means the source of quality, reliability and consistency, providing customers with transcendent certainty and security.

Proven product strength is the best proof of reliability

Trust comes from the fact that every key delivery is foolproof. From the "zero error" escort of the CCTV Spring Festival Gala for six consecutive years, to the stable operation of top international events such as the Winter Olympics and Asian Games, to extreme environmental tests such as plateaus, deserts, and coastal areas, our products and technologies have undergone the most stringent tests. Innovations such as self-developed IC, MIP/COB/QCOB packaging, and standard architecture all fulfill the promise of “leaving complexity to ourselves and delivering simplicity and reliability to customers.”

Adhering to long-termism is the link of value that transcends transactions

We regard "service capability" as our core value and uphold long-termism. Through the "five-in-one" service system and in-depth industry insight sharing, we aim to become a trustworthy partner for customers in technology evolution and strategic planning, and build an in-depth strategic relationship in which we share risks and share growth.

# Value Co-creation Partner

From supplier to value community

The relationship we pursue is a "value community" of co-creation and win-win.

The starting point of co-creation: front-end collaboration, customized innovation

With the agile response of the entire industry chain, we can deeply participate in the early R&D of our partners, provide full-process collaboration from underlying technology to application design, efficiently transform unique innovative ideas into differentiated reality, and jointly create exclusive value.

The process of co-creation: capability sharing, solution empowerment

Our value delivery is being upgraded from hardware products to scenario-based solutions. In this process, we actively share technical capabilities, industry insights and service systems to empower partners to enhance their own ability to create value for customers.

The goal of co-creation: ecological win-win and sharing of long-term value

The ultimate goal of value co-creation is to build a benign ecosystem that continues to increase value. In this network, we share the dividends of technological evolution, market expansion opportunities and brand growth reputation with our partners, achieving multi-level win-win outcomes from business success to industrial progress.

With "whole industry chain strength" and "three modernization strategies" as solid fulcrums, we continue to "lead the evolution of vision" and thus win the reputation of "the most trusted" in the market; this trust attracts and gathers more ecological partners, opening up deeper "value co-creation"; and the new needs and new scenarios that emerge from co-creation, in turn, drive us to continue to make breakthroughs and achieve a new round of "evolution" of technology and experience.

AET Altai leads the evolution of vision and becomes the most trusted value co-creation partner.

Good news! AET won the title of "Top Ten COB Small Pitch Brands", leading the future of vision with ecological strength

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Good news! AET Altai has won four major recognitions in the MiP field: standards, ecology, and innovation

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Read 20+ global benchmarks in one article: AET Altai 2025 "Scenario Empowerment" practical record

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