Zhaochi Crystal Display COB Phase II project has fully started construction

In 2026, the competitive focal length of COB will extend from P1.2 to P0.9, P1.5 and above. In this context, the production capacity layout of leading companies is no longer just a scale expansion, but also a battle for technical routes.

According to news from Nanchang High-tech Zone, the second phase of the Zhaochi Crystal Display MiniCOB display module production project in Nanchang High-tech Zone has been fully launched. The project rents a modern factory building of 240,000 square meters in Area B of Future City, and plans to expand the existing 3,000 RGB small-pitch LED display module (COB) packaging production lines in batches, eventually achieving a production capacity of 8,100 production lines.

According to the current progress, the project is expected to be fully completed and put into use in late July this year. By then, Zhaochi Crystal Display's monthly production capacity will jump to tens of thousands of square meters, further consolidating its leading position in global COB production capacity.

According to experts, the "2026 COB/MIP Display Survey (Report)" shows that in 2025, the output value of LED displays using COB solutions will be approximately 7.7 billion yuan, accounting for 16% of the total output value of LED displays. This proportion is expected to increase to 36% in 2030, and the output value of LED displays using COB solutions will reach approximately 23 billion yuan, with an annual compound growth rate significantly higher than the industry average.

The other side of the rapid market growth is the dramatic evolution of the competitive landscape. Due to its high growth potential, the COB track is attracting diversified forces such as COB module manufacturers, LED display manufacturers and even large panel manufacturers to enter the field. The release of production capacity by new players, while rapidly expanding their scale, also dilutes the market share concentration of the original leading companies to a certain extent.

Experts say Research believes that in this context, as the leading company with the largest market share, Zhaochi Crystal Display’s production expansion has dual strategic significance:

1. Scale to consolidate existing advantages: On the main specification of P1.2, which currently has the largest market demand, Zhaochi Crystal Display further reduces costs and consolidates its market position through extreme scale effects. Zhaochi Crystal Display's internal judgment is that P1.2 product prices have bottomed out in 2025, and industry supply and demand will level off in 2026. Expanding high-quality production capacity at this time will help seize a larger share.

2. Future competition for forward-looking card positions: More importantly, Zhaochi Crystal Display reserves ammunition for future outbreaks of P0.9 ultra-fine pitch and P1.5 and above pitches.

Experts say that the "2026 COB/MIP Display Survey (Report)" points out that although P1.2 is expected to remain the main force in COB shipments in the next 1-2 years, an inflection point has been reached. It is expected that by 2030, the overall monthly shipment volume of COB will reach 220,000-240,000 square meters, of which the proportion of P1.5 and above pitch products will jump to 60%. The core driving this transformation is that the cost performance of COB with pitches of P1.5 and above is surpassing traditional SMD solutions.

Zhaochi Crystal Display has increased its monthly production capacity to tens of thousands of square meters at this time, precisely in order to define new standards with scale, yield and delivery capabilities when the P1.5 market breaks out, and lock in the next round of growth dividends.

As COB manufacturers extend from P1.2 to P0.9, P1.5 and above, the COB display market is entering a new development cycle.

At this critical juncture, Zhaochi Crystal Display’s second phase project is like a heavyweight industry “weight” that will not only consolidate its leading position, but also deeply affect the production capacity distribution and technology evolution rhythm of the entire COB industry.

In addition to Zhaochi, panel giants such as BOE, TCL CSOT, and Huike are entering vertically by relying on their capital and industrial chain advantages; while LED display companies such as Zhongqi Optoelectronics, Xida Electronics, Ledman Optoelectronics, Unilumin Technology, and Hi-Tech are also stepping up their efforts to adjust production capacity and technology layout. In the second half of 2026, with the opening of Zhaochi's new production capacity and the implementation of other players' projects, the global competitive landscape of fine-pitch LED displays may usher in new changes.

Latest news, experts say that the "2026 COB/MIP Display Survey (Report)" compiled by Research will be launched in May. This special issue focuses on COB market and technology progress, COB/MIP technology route relationship and trend analysis, COB production capacity structure and trend analysis, COB/MIP supply and demand situation and trend analysis, COB/MIP output value and trend analysis and other industry data and market estimates. Welcome to subscribe.

Chapter 1 LED Display COB/MIP Industry Summary

Chapter 2 COB Market and Technology Progress

2.1 COB Market Progress Analysis

2.2 COB Technology Progress Analysis

Chapter 3 MIP Market and Technology Progress Analysis

3.1 MIP Market Progress Analysis

3.2 MIP Technology Progress Analysis

Chapter 4 COB/MIP Technology Roadmap Relationship and Trend Analysis

4.1 Comparison of technical routes and analysis of advantages and disadvantages of COB and MIP

4.2 Analysis of competition intersection and complementary markets of COB and MIP

4.3 Analysis of future development possibilities of COB and MIP (several situations, respective required conditions)

Chapter 5 Analysis of Product Specifications and Application Scenarios

5.1 Analysis of COB Product Specifications and Application Scenarios

5.2 Analysis of MIP Product Specifications and Application Scenarios

Chapter 6 Analysis of Production Capacity Structure and Trends

6.1 Analysis of COB Production Capacity Structure

6.2 Analysis of COB Production Expansion Trends

6.3 MIP production capacity progress analysis

Chapter 7 Market demand and trend analysis

7.1 COB shipment volume analysis

7.2 MIP shipment volume analysis

7.3 COB/MIP supply and demand situation and trend analysis

Chapter 8 Price and cost analysis

8.1 COB price and cost analysis

8.2 MIP price and cost analysis

Chapter 9 COB/MIP output value and trend analysis

9.1 COB output value and trend analysis

9.2 MIP output value and trend analysis

9.3 MLED output value penetration rate and trend analysis in the LED display industry

Chapter 10 Enterprise market share analysis

Chapter 11 Analysis of key enterprises

Chapter 12 Core equipment and materials for production lines

Appendix Expert opinions