There were 12 overseas rights protection lawsuits involving more than 10 million yuan, and Absen

A "war to defend" brand rights across Europe and Asia, affecting both online and offline, is quietly going on in the LED display industry. The protagonist is Absen, the long-term leader in China's LED display exports.

Recently, a number of domain name theft, counterfeit product sales and benchmark case image theft incidents involving Absen have been exposed. From a legal and industrial perspective, such cross-regional infringements not only damage the legitimate rights and interests of enterprises, but also reflect the unique challenges faced by industry-leading brands in the process of globalization: the greater the brand influence, the higher the risk of becoming a "counterfeiting target."

During this period, Absen’s relevant persons in charge, legal experts and injured users jointly spoke out, not only exposing the harm of infringement, but also demonstrating the brand’s determination to maintain market order.

This incident has become a vivid sample of the current situation of competition order and intellectual property protection in the LED display industry.

Typical infringement cases: cross-regional, multi-dimensional illegal activities

According to public information, the "globalization" characteristics of infringement are significant.

In overseas markets, it mainly uses brand reputation to attract and mislead online traffic. For example, one company falsely claimed an official partnership by registering a domain name similar to “Absen”; another company, “Pixelscreen”, directly misappropriated the Absen domain name to divert business traffic.

In the Chinese domestic market, infringement is more direct. A data valley project in Chongqing was found to have installed LED products counterfeiting the "Absen" registered trademark; Shenzhen Sairei Display Technology Co., Ltd. was involved in an infringement dispute for unauthorized use of pictures of the Istanbul International Airport project in Turkey built by Absen for commercial promotion.

This kind of "combined" infringement from online false propaganda to offline counterfeit products not only infringes on Absen's trademark rights, copyrights and business reputation, but also passes off substandard products, burying performance and safety risks for terminal projects, ultimately damaging the credibility of the entire industry.

Traceability: Brand attraction under global layout is the core reason for becoming the target of infringement

Why do infringement incidents focus on Absen? Overall, this is essentially a manifestation of the improvement in the competitiveness of China's LED display industry. The choice of infringers to "free ride" is often positively related to the brand's market position and global influence.

As a long-term leader in China's LED display exports, Absen's business network covers more than 165 countries and regions around the world, has served top projects such as the Olympic Games and World Cup, and has ranked first in China's LED display single brand export volume for 16 consecutive years. This kind of brand recognition that is deeply rooted in the minds of global customers makes it a "shortcut" for unscrupulous merchants to quickly gain market trust.

The infringement behavior confirms the brand's penetration and recognition in the global market. However, this kind of "brand attraction" due to its strength is very easy to encounter "backlash" in the absence of sufficient deterrent costs of infringement.

Expose the harm of infringement and highlight brand value

Absen’s regional market leader: “The global spread of infringements has confirmed Absen’s brand penetration in the global market. Our localized layout and ‘display + service’ integrated model in key markets such as North America, Europe, and Asia-Pacific have enabled Absen to The brand has become the trusted choice of customers. Taking the North American market as an example, our customized products with a ten-year warranty have won customer recognition due to technological innovation. However, the emergence of infringing products has not only diverted legal market share, but also damaged the reputation of the industry due to substandard quality. At present, the company has established rights protection mechanisms in more than 140 countries, and has zero tolerance for infringement through localized teams.

Professional lawyer: "This type of behavior has constituted multiple violations: counterfeiting registered trademarks and misappropriating domain names are confusing behaviors prohibited by the Trademark Law, stealing pictures of benchmark cases is suspected of infringing copyright, and false propaganda violates Article 6 of the Anti-Unfair Competition Law. Supreme People's Court 2025 Typical anti-unfair competition cases released in 2017 clearly indicate that "famous brands" can be deemed as infringements even if they are not actually operating. In serious cases, they will face punitive damages and even criminal liability. As a company with well-known trademarks, Absen's infringement protection under its global layout not only protects its own legitimate rights and interests, but also promotes the standardization of the global market competition order. "

Victimized end user: “When I originally chose LED products, I was interested in Absen’s reputation in large-scale projects, but I didn’t expect to buy counterfeit products by mistake. These counterfeit products have extremely poor heat dissipation, and their brightness fades after three months of use. There are also potential short circuits in rainy days, and the maintenance cost far exceeds the original purchase price. On the other hand, the genuine Absen products used before have not only passed the ROHS Environmentally friendly certification, you can also enjoy global unified after-sales response services. Counterfeit products not only cause us financial losses, but also affect project operations due to safety hazards. Now we will definitely verify the authorization qualifications through Absen’s official channels when purchasing, and we also hope that the company can increase its efforts to fight against counterfeiting, so that we can consume with confidence.”

Brand response and industry warning

As China's LED display industry moves from the advanced stage of "capacity overseas" to "brand overseas" and "technology overseas", the global protection of intellectual property rights and brand value has become a core issue that leading companies must face.

In the face of infringement, companies’ response strategies have shifted from single-case litigation to systematic and global compliance governance.

Absen said that in response to the infringement exposed this time, it has joined hands with law enforcement agencies at home and abroad to take legal action, and has launched a total of 12 rights protection lawsuits, with the amount involved exceeding 10 million yuan. At the same time, the company will further open official inquiry channels. Users can verify product authorization codes and channel qualifications through the official website and public accounts to avoid risks from the source.

Absen regional market leader: "The true brand influence comes from continuous technological innovation and honest management. Absen will continue to promote the implementation of eight major industry standards such as safety, service, environmental protection, and quality, and work with global partners to resist infringements."

Especially today, when intellectual property protection is increasingly strengthened, any illegal behavior of "free riding" will be punished by law. In this regard, Absen stated that it will take this rights protection action as an opportunity to continue to enhance the core competitiveness of the brand and promote the global LED industry towards a compliant and healthy development path.