TCL Huaxing’s “a good screen” lights up the 2026 Milan Winter Olympics, creating Olympic-level display quality

[Milan, Italy, February 5, 2026] Today, TCL CSOT's "Eveled Wonderland" Winter Olympics theme exhibition was officially launched in Milan, Italy. International Olympic Committee President Kirsty Coventry, TCL Technology CEO Wang Cheng, TCL Technology Chief Technology Officer Yan Xiaolin, TCL Technology Vice President Wei Xue, TCL CSOT Vice President Liu Xiaolan and other guests attended the opening ceremony.

As a global partner of the Olympics, TCL CSOT's full-scenario display solution serves the Winter Olympics Organizing Committee, covering competition venues, broadcast centers, and Olympic villages. It also presents more cutting-edge display solutions such as event viewing, immersive experience, information display, and artistic expression through the TCL CSOT Winter Olympics theme exhibition to fully support the Winter Olympics with display technology.

Immersive XR display experience

Upgraded Winter Olympics viewing and interactive experience

For TCL Huaxing, the Winter Olympics is not only a sports event that attracts global attention, but also a top "training ground" for display technology. Focusing on the continuous upgrade of game viewing and interactive experience, TCL Huaxing unveiled a variety of XR products.

At the "Eveled Wonderland" Winter Olympics themed exhibition site, VR display - Varjo, MR display - PICO 4 Ultra, the world's smallest silicon-based Micro LED display and other products attracted much attention. Combined with TCL CSOT's lightweight, low-power high-definition display solutions for XR products, it fully reflects TCL CSOT's use of Display for AI to create a "good screen" that meets the needs of the AI era. For example, Varjo VR is equipped with TCL Huaxing's world's first 3.59-inch 1512PPI mass-produced product. It uses a binocular 8K display with a single-eye resolution of 3840×3744, and an ultra-wide field of view of 120° FOV, bringing more realistic light and shadow effects and meticulous detail presentation. PICO 4 Ultra is equipped with TCL Huaxing's 2.56-inch 1200PPI MR product. It uses a binocular 4K+ ultra-clear display and an ultra-wide viewing angle of 105°. The picture is silky smooth and the virtual and real fusion is accurate and unbiased.

Through XR-type visual presentation that is more realistic and immersive, TCL Huaxing allows game viewing and interaction to no longer be limited to traditional screens, but has become an important entrance connecting the audience and the event, making the screen truly integrated into the Winter Olympics experience.

Green and low-carbon presentation

Providing low-power display solutions for green games

In the context of the Olympic Games that emphasizes green games, TCL Huaxing has always regarded the green and low-power consumption of its products as an important evaluation dimension of "a good screen". Displays not only need to present content, but also need to remain reliable and efficient in a long-term, high-frequency event environment.

Through low-energy display products such as e-paper signage display, e-paper signage display, and ultra-low-power 8:9 art screen display, TCL Huaxing continues to expand its practical application value in event information display and public spaces. The ultra-low power consumption 8:9 art screen display uses IGZO backplane technology and high-penetration material solutions, combined with driver power reduction algorithm and backlight brightness gain technology, to successfully achieve European standard A-level energy efficiency, and achieve an astonishing battery life of "only 1 kilowatt hour of electricity for 3 days" for static images.

TCL Huaxing's display solution can not only effectively reduce the overall energy consumption level, but also ensure that the information is clear and easy to read, enabling the display system to adapt to the multi-scenario and long-term operation needs of the Winter Olympics. This provides a more valuable practical path for the green hosting of more large-scale international events.

Professional image quality support

Expanding the boundaries of Winter Olympics content expression

As the content presentation methods of Winter Olympics events become increasingly diverse, display technology has gradually shifted from pure parameter competition to the in-depth pursuit of overall visual experience and content expression.

Through innovative products such as 4K 120Hz printed OLED desktop display and the world's first printed OLED foldable portable display, TCL Huaxing continues to refresh its understanding of high-quality displays, from the delicate presentation of color levels to the stable performance of high-speed motion pictures, to the consistency and reliability in long-term use, providing more expressive and creative visual support for event broadcasts, professional displays, and content expression in public spaces.

Behind these "good screens" is TCL Huaxing, led by its advanced display technology brand APEX Zhentu, which systematically integrates brand values such as "more pleasant display experience, more reliable visual health, more sustainable green and low carbon, and more unlimited future imagination" into real application scenarios. Through APEX Zhentu, display technology no longer remains at the level of abstract professional terms, but is transformed into a "good screen" cognitive standard that users can intuitively perceive and sustainably experience in different scenarios.

As one of the global partners of the Olympic Games, TCL Huaxing is recognized by the International Olympic Committee for the quality of its display solutions. In the future, TCL Huaxing will continue to focus on technological innovation and work with global partners to make APEX the symbol of the Olympic spirit of "higher, faster, stronger - more united" in the display industry, and release value in more scenarios such as sports, culture and public spaces.