On May 24, during the 2026 Shanghai Science and Technology Communication Conference, the GSCA film screening event "Symbiosis of Visions: Collaboration Network and Supply Ecology of Popular Science Film and Television" was held at the giant screen theater of Shanghai Science and Technology Museum. Fu Ruoqing, member of the National Committee of the Chinese People's Political Consultative Conference and founder of China Film CINITY, Wang Bei, member of the Party Committee of China Film Group and chief accountant, and a delegation led by the chairman of the International Giant Screen Cinema Association GSCA, Ni Minjing, member of the National Committee of the Chinese People's Political Consultative Conference and director of the Shanghai Science and Technology Museum, shared and exchanged ideas on the application of LED cinema technology in popular science venues. At the same time, nearly a hundred representatives of domestic and foreign science and technology venues participated in this event.
Event site
At the exchange event, Fu Ruoqing, member of the National Committee of the Chinese People's Political Consultative Conference and founder of CINITY, said that he was very happy to see that CINITY has received more and more widespread recognition, including from international peers. We hope that through our efforts, "more audiences in China and around the world will be able to see the vastness of the world on our big screens and feel the shock and beauty that directly touch the soul in scientific exploration. CINITY will continue to iterate technology, optimize experience, enrich the content ecology, and let the fertile soil of light and shadow nourish more hearts that love science." He also mentioned that China Film is also further enriching the supply of high-quality science films. The dance poetry drama film "Only Green" produced by China Film is currently producing an exclusive customized version for science education venues, allowing traditional Chinese culture to shine with new brilliance in the soil of science education, realizing the two-way pursuit of cultural dissemination and scientific aesthetic education.
Fu Ruoqing, member of the National Committee of the Chinese People’s Political Consultative Conference and founder of China Film CINITY
Ni Minjing, member of the National Committee of the Chinese People's Political Consultative Conference and director of the Shanghai Science and Technology Museum, gave a welcome speech. He said, "GSCA is the core industry platform in the global giant-screen film field, promoting the perfect integration of top audio-visual technology and cutting-edge scientific content. CINITY independently developed by China Film LED technology has brought a disruptive new audio-visual experience to science film screenings. This wonderful collision of cutting-edge technology and scientific content is an important cornerstone for us to deepen cooperation in the future. Shanghai Science and Technology Museum is willing to give full play to its advantages in scientific resources, venue platforms, public education and content transformation, and establish closer connections with GSCA and global partners." Later, Tammy, Executive Chairman of GSCA. In her speech, Ms. Barrett twice used "AMAZING" to praise the Shanghai Science and Technology Museum's giant-screen theater. She also mentioned in particular, "We are very proud to bring these giant-screen films and association members to this beautiful giant-screen theater. It is really shocking! We sincerely hope for a long-term cooperation to lead us towards a broader future."
Ni Minjing, member of the National Committee of the Chinese People's Political Consultative Conference and director of the Shanghai Science and Technology Museum
Ms. Tammy Barrett, Executive Chairman of GSCA
The giant-screen film "Born Against the Current" exclusively distributed by Shengzhan Pictures was screened at the event. During the subsequent exchange, Mike Lutz, member of the GSCA Executive Committee and co-chairman of the Industry Leadership Committee, gave a speech titled "LED Cinema Technology and Its Significance to the Development of the GSCA Industry", further affirming CINITY LED cinema technology brings innovations to the immersive viewing experience in science and technology museums, museums and other places, and when combined with high-quality films, it presents a huge leap in visual and sound effects. Especially when technical advantages such as high brightness, high dynamic range, high frame rate, and immersive sound are presented through the 23-meter-wide, 18-meter-high CLED sound-transparent screen of the Shanghai Science and Technology Museum with a 1.33:1 format, the film is reborn and presents a brand-new shocking experience. This is undoubtedly the development direction of giant-screen theaters in the future.
The International Giant Screen Film Association GSCA is an important global industry organization focusing on giant screen and special film formats. China Film CINITY has been invited to participate in its annual exchange activities held overseas for three consecutive years. This year, Bian Wei, executive director of China Film Technology, once again introduced the unique advantages of CINITY and CLED high-tech formats to the association’s global member system at an exchange event in Los Angeles, winning recognition from industry insiders. This time, a group of guests from the GSCA visited and experienced the CLED giant-screen theater at the Shanghai Science and Technology Museum. They all agreed that the CLED movie screen has unique advantages in presenting giant-screen scientific and educational films. With the blessing of CINITY's exclusive plate-making technology, scientific films are constantly breaking the upper limit of the viewing experience.
GSCA activity exchange site on May 20th, US time
In the future, CINITY science will continue to focus on the application scenarios of science and education venues, promote more high-quality science and education films to complete CINITY and CLED exclusive plate production, and enhance scientific images and artistic expressions with 4K, 3D, and high frame rates. By continuing to export high-tech format film solutions to science and education venues around the world, it will promote the upgrade of science and education viewing experience, and help the dissemination of scientific content and the development of science popularization.
Contact: James Zhang
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