Macroblock Technology participates in SID Display Week for the first time to showcase outstanding success cases and innovative solutions for multiple backlights

Macroblock, a leading manufacturer of LED driver chips, will participate in SID Display Week, a global display technology event, for the first time this year. The exhibition will be held from May 5 to May 7. At this exhibition, Macroblock Technology displayed successful cases and solutions for multiple backlights, and had in-depth exchanges with industry partners and technical experts from around the world to discuss the development trends and industry trends of display technology.

As the demand for high-end displays continues to grow, mini-LED and micro-LED technologies are becoming an important development direction of the display industry. This time, Macroblock Technology has demonstrated its layout achievements in the field of new generation display technology through mass production and introduction cases such as drone remote controls, suspended central control screens and penetrating technology interactive screens, as well as forward-looking concept applications such as hidden Mini-LED displays, door trim concept designs and central information screens.

Macroblock participated in Display Week for the first time this year and had in-depth exchanges with industry partners and technical experts from around the world

Excellent success stories

Drone remote control screen

Macroblock's backlight chip MBI6334 provides the core display technology for internationally renowned brand drone remote control screens. Its mini-LED screen has flagship-level image performance, with an ultra-high peak brightness of 2,000 nits and a million contrast ratio, and can cover 98% of the DCI-P3 color gamut. It can display clearly even in strong light environments, helping users accurately grasp the shooting results.

As the core key to excellent performance, MBI6334 is a 64-channel constant current LED driver chip that supports 8-scan design and can achieve 12-bit grayscale. A single chip can control 512 areas of regional dimming. It is equipped with S-PWM technology to effectively suppress the stroboscopic problem, and combines with the black screen function to improve the dynamic blur phenomenon, comprehensively improving display quality and user experience.

Macroblock’s backlight chip MBI6334 provides core display technology for well-known drone remote control screens

Suspended central control screen

The high-end electric vehicle brand Ji Krypton 7X, a subsidiary of China's Geely Automobile, uses Macroblock's MBI6353Q chip for its floating central control screen. The screen has up to 1,232 zones of local dimming, which can present delicate picture quality and saturated colors. It also has high brightness and high contrast, comprehensively improving the driver's driving experience.

MBI6353Q is the key to this central control display. This chip has 48 channels and supports a 4-scan design. A single chip can control 192 zones of regional dimming, and has hybrid dimming and high current characteristics. Whether in strong light or low light environments, it can still ensure a stable and clear display, meeting the stringent needs of automotive displays.

The suspended central control screen of JiKrypton 7X adopts Macroblock MBI6353Q

Penetrating technology interactive screen

Macroblock MBI5353Q and MBI5989Q empower a new generation of through-technology interactive screens. This interactive screen has 10,000 LED lamp beads and 32-level grayscale precise control, and is equipped with Liaowang's "Micro Display Lighting" technology and custom intelligent scene mode. Through the monochrome high-resolution display effect, key driving information can be clearly and real-timely transmitted, opening up new human-vehicle interaction application scenarios.

MBI5353Q is the key to this interactive screen display. It is a 48-channel constant-current LED driver chip that supports 32-scan and 16-bit grayscale. It has built-in dynamic energy-saving functions to effectively reduce the risk of overheating, ensure stability and reliability under long-term operation, and meet automotive specifications. The MBI5989Q used in conjunction is a 16-channel PMOS chip with built-in ghost elimination function, high contrast interference elimination function and LED short circuit caterpillar improvement function. The two chips work together to create an interactive screen solution that is both safe and stylish.

Macroblock MBI5353Q and MBI5989Q empower a new generation of penetrating technology interactive screens

Innovative solutions

Door trim panel concept design

The door trim panel concept design adopts the latest technology from Macroblock's partner Guangze, cleverly blending traditional craftsmanship and modern technology, and using ancient Chinese poetry as design inspiration to delicately interpret the low-key, simple aesthetics emphasized by "Shy Tech". This door trim panel uses MBI6034Q, which has 12 channels, high current output and long-distance data transmission characteristics, which can meet Shy Tech's design requirements and ensure that the ambient light light can smoothly penetrate various materials such as fabric, leather, wood, and plastic.

Door trim concept design uses Macroblock MBI6034Q

Hidden Mini-LED display

The hidden Mini-LED display on display this time is equipped with Macroblock MBI5780Q. When used in smart cockpits, it can greatly enhance the immersive experience. It embodies the perfect integration of technology and aesthetics and creates a visual effect of interlaced light and shadow in the cockpit space. MBI5780Q is a highly integrated driver chip with 48 built-in channels that supports 90-scan design and 16-bit grayscale. It is Macroblock’s first common-cathode architecture LED driver chip for micro-LED display applications. Based on the common-cathode architecture, it can effectively reduce overall power consumption.

The hidden Mini-LED display is equipped with Macroblock MBI5780Q

Central information screen

The central information screen displayed at the booth uses Macroblock automotive backlight driver chip MBI6352Q. This chip has a 48-channel constant current and supports 4-scan design architecture and 12-bit grayscale performance. This chip has a high-brightness mode that can enhance the visibility of warning messages, allowing the screen to maintain good display quality under different ambient light conditions. In addition, MBI6352Q has built-in error detection and overheating protection functions to ensure the stability and reliability of the overall system.

The central information screen uses Macroblock automotive backlight driver chip MBI6352Q

Macroblock also shared its next-generation micro-LED display development strategy at the SID Display Week exhibitor forum, explaining its industrial layout from the three major aspects of technology, architecture and application. At the technical level, Macroblock is leading micro‑LED’s transition from COB technology to MiP architecture; at the architectural level, the company provides complete display solutions covering TCON to LED driver chips; and at the application level, Macroblock driver technology has been widely introduced into many forward-looking fields such as virtual production, commercial display, consumer applications, and smart cockpits.

Macroblock Technology stated that in the future, it will continue to focus on LED innovative technology to comprehensively promote the upgrading and transformation of the micro-LED display industry, bringing better visual performance and better power consumption efficiency to the next generation of displays.