Conversation with the Director of Absen Technology Innovation Center: In the era of COB panelization, how to define full-scenario adaptation?

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Currently, COB technology has become one of the mainstream directions. Experts say that Research data shows that in 2025, COB output value will reach 3.8 billion yuan, accounting for close to 10% of the overall LED display output value. As more manufacturers flood into the market, COB's penetration rate and market share will continue to increase, but the key to its long-term development lies in breaking through existing application boundaries and finding more segmented scenarios that can carry its high-performance value.

Against this background, Absen launched three new COB flagship products globally at ISE 2026, accurately covering different tracks and aiming to respond to the market's core demand for "continuous expansion" of COB technology through scenario-based innovation:

◇ CL V3 series: positioned in the high-end professional display market. This product combines Micro LED technology and black matrix technology, equipped with 9-layer HTB ultra-black packaging, 30000:1 high contrast, 22bit fine gray scale, 7680Hz high brush without stroboscopic, etc., and won the ISE 2026 "Best Product Award".

◇ SA1.5COB: Designed for high-end rental and stage display scenarios. As the flagship new product of AbsenLive's SA series platform, it adopts COB display technology, with a pixel pitch of ≤1.5mm, 1200nits brightness and 8000:1 contrast ratio. The cabinet adopts anti-reflective AG film technology and a double-layer die-cast magnesium structure. It integrates quick locking and magnetic suction. While ensuring excellent image quality, it meets the stringent needs of the stage rental market for quick disassembly, sturdiness and stability, and performance in front of the camera.

◇ AW Pro series: As an outdoor ultra-high-definition small-pitch COB light box, it adopts flip-chip COB technology, with a pixel pitch of ≤1.5mm, a 19000:1 contrast ratio and a 7680Hz refresh rate to achieve high-definition display. The IP65 protection level ensures weather resistance and supports stable operation all day long. The integrated design integrates remote intelligent management to reduce full life cycle operating costs and improve the efficiency of street view advertising.

In addition to the above three new COB products, Absen will also focus on emerging categories and scenarios such as LED virtual shooting, AI data centers, and sports event displays, while continuing to upgrade existing popular products. This series of actions clearly shows that Absen is trying to build a complete COB product matrix from high-end professional, stage rental to outdoor business through the "big single product" strategy, and drive market penetration with differentiated scene solutions. Xiao Zhou, Director of Absen Technology Innovation Center, has confirmed to attend the 2026 Experts’ annual event “LED Display and MLED Industry Chain 2026 Blueprint Summit” and will share the theme of “COB Panelization under Full Scenario Adaptation: Definition and Leadership of Industry Demand Standards”.

Director of Absen Technology Innovation Center

Speech Topic

"COB Panelization under Full Scenario Adaptation: Definition and Leadership of Industry Demand Standards"

Guest Profile

Xiao Zhou, PhD in Materials Science from the University of Chinese Academy of Sciences, specializes in the application of organic-inorganic composite materials. Published 4 papers in SCI Area 1 and applied for more than 10 national invention patents. Deeply cultivated in the material application, optical design and packaging technology of the LED display industry, we are committed to solving the key technical problems faced by traditional LED and MLED in display applications.

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