Channel market share is 40%: How can an LED power supply factory win 90% of screen manufacturers?

Recently, experts said that Display’s exclusive research found that Hangte Technology’s LED display power supply product channel market share in 2025 has reached nearly 40%. To put it simply, for every five channel LED display power supplies on the market, 2 are from Hangte Technology.

It is understood that since entering the field of LED display power supply in 2014, Hangte Technology has reached cooperation with 90% of the screen manufacturers in the industry. Leading companies such as Qianli Jucai, Hikvision, Dahua, Skyworth, Hisense, and Uniview are all its core customers.

How is it done?

Take three steps to capture nearly 40% of the channel market share

By analyzing the development of Hangte Technology in the past 16 years, we found that its ability to achieve channel breakthrough did not happen overnight, but was divided into three key stages.

1. From 2014 to 2017, the card slot channel exploded.

From 2014 to 2017, LED channel screens exploded; leading brands such as Qianli Jucai vigorously promoted the sinking of national channels, driving the upgrade of outdoor products to SMD. Unilumin Technology also introduced P2.5 small spacing to the channel market, and the demand for the entire channel market continued to increase.

It was during this period that Hangte Technology decisively focused on dedicated power supplies for channel screens. It officially entered the LED display power supply market in 2014 and launched 19mm ultra-thin power supply products the following year. By adapting to the mainstream needs of the channel through standardized ultra-thin power supplies, it was deeply bound to head screen manufacturers and became a core supplier. It quickly broke through with the dividends of industrial expansion and built a solid channel base.

2. From 2018 to 2023, choose the right time to expand production capacity and improve efficiency

At this stage, the LED display channel market fluctuates significantly, competition becomes increasingly fierce, price wars intensify, and profits continue to be compressed. At this time, screen manufacturers have higher requirements for product stability and cost-effectiveness when selecting models. In this regard, Hangte Technology has focused on promoting two key tasks.

The first is to expand production capacity. Hangte Technology built a 20,000-square-meter modern production base in Changsha in 2018, with monthly production capacity jumping to 800,000 units, laying the foundation for large-scale supply and stable delivery. At present, the company has completed the relocation of 60,000 square meters of its own industrial park, and its production capacity has reached a new level.

Secondly, upgrade the production line. In 2023, Hangte Technology introduced an automated LED display power supply production line; currently, the entire process of automated production is implemented from patching to packaging, and key processes are 100% automated. LED power supply products are 100% fully inspected. It only takes 4 seconds for a single product to be offline, and the repair rate of factory products is controlled below 0.5‰.

During the survey, Hangte Technology stated that the after-sales maintenance cost of the power supply is more than 10 times the value of the power supply product itself, so "extreme stability" has become the core criterion of its product production.

Taken together, through large-scale production and automation upgrades, Hangte Technology continues to improve channel price competitiveness, and at the same time, with stable and reliable quality, it has become a reliable "cost safety cushion" for screen manufacturers.

3. From 2024 to 2025, closely track demand and continue to iterate products

During this period, the output value of the channel market has shrunk, but the industry's requirements for power supplies are getting higher and higher. At this stage, Hangte Technology takes market demand as the core of research and development and continues to launch new products that adapt to industry trends.

For example, with the implementation of energy-saving policies, Hangte Technology will launch a variety of PFC LED power supply products in 2024; at the same time, in response to the demand for small size, high power density, and low ripple in small-pitch LED and COB packages, the company has also launched LED display power supplies with conversion efficiency as high as 93%, lighting power supplies that meet the IP67 high protection level, and high-efficiency PFC LED power supply products.

Not only that, in 2025, the company has launched the research and development reserve of AHB resonant half-bridge technology in the field of LED display power supply, and plans to further compress product volume and reduce production costs through technology iteration.

Judging from the results, Hangte Technology has nearly 40% of the channel market share. This achievement is the result of a series of interlocking and consolidated key links, from accurately judging industry trends, to building a cost-effective and highly stable product system, to closely matching market demand, and continuing to promote product iterative evolution.

Hangte Technology’s future layout goes beyond channel cultivation

Facing 2026, Hangte Technology is also constantly exploring new development directions. According to experts, Display understands that in addition to continuing to deepen its channel sinking, it is also accelerating the development of overseas markets and focusing on cultivating scenario-based power supplies to build new growth points. At the same time, in addition to display power supplies, companies are also making continuous efforts in lighting, industrial control, new energy and other fields to achieve diversified competitiveness.

1) Exploring overseas markets

This year, the LED display industry has a clear trend of going overseas. Hangte Technology is also continuing to enhance its overseas brand influence and market penetration by actively participating in international industry exhibitions and expanding its localized sales team. In addition, relying on the annual production capacity of 15 million units and annual shipments of nearly 10 million units, it can also take advantage of the Chinese channel screen brands to go overseas.

2) Promote "scenario-based power supply" and tap incremental growth

In recent years, with the development of emerging markets such as all-in-one machines, virtual shooting, and LED movie screens, small-pitch and micro-pitch LED displays are still the main driving force of the market. From the perspective of the LED display power supply market, the differentiated demand for power supply performance in market segments has become increasingly prominent.

Based on this trend insight, Hangte Technology has accelerated its "scenario-based power supply" layout and simultaneously provided customized power solutions in specific application scenarios. Among them, for the field of LED movie screens, Hangte Technology has launched X4, X5, M5, T7, Q7 and other series of power products, and has achieved customer docking and batch supply.

According to the "2025 Global LED Display Research White Paper", the output value of small-pitch and micro-pitch LED displays has been growing steadily in the past three years. At the same time, the output value of P1.0 and below-pitch displays will increase significantly in 2025. This means that the miniaturization process of LED displays continues to deepen, and there is still a lot of market space in the future.

Picture source: "2025 Global LED Display Research White Paper"

Hangte Technology's early deployment of scene-specific and customized power products is also expected to seize this market opportunity.

In the future, with the further concentration of the channel structure and the continued increase in overseas markets and emerging markets, Hangte Technology, with its stable delivery and technology iteration, is expected to continue to expand its competitive advantages.

3) Develop efforts in lighting, industrial control, new energy and other fields

In addition to LED display power supplies, Hangte Technology has developed a series of products such as PRH, PRF, and PDR for the two mainstream businesses of intelligent industrial control power supplies and lighting power supplies; and has realized the layout of multiple types of lighting products such as rainproof/semi-filled glue/fully waterproof/linear lighting/light box power supplies.

It is worth noting that in recent years, Hangte Technology has innovated and pioneered, focusing on the field of industrial control power supply, especially the new energy industry. At the beginning of the year, it launched the PRF-350-12/24-K series of new products specially designed for energy storage and charging piles.

According to reports, this product adopts a fanless design, does not collect dust, and can achieve silent operation; it is highly energy-saving, with a conversion efficiency of up to 93%; it also supports -40°C ultra-low temperature start, adapting to extreme working conditions; double-sided and three-proof technology, dust-proof, moisture-proof, and salt spray-proof; equipped with multiple protections of over-temperature, over-voltage, and over-current, providing high reliability for the stringent needs of new energy application scenarios.

Experts say Display summary

Taken together, Hangte Technology can capture nearly 40% of the LED power channel market share and bind 90% of the screen manufacturers. This is a precise layout that follows the trend, and a long-term persistence in deeply cultivating the core and continuously expanding.

From 2014, when the LED channel screen exploded, it quickly gained a foothold with ultra-thin standardized power supplies; to after 2018, it expanded production capacity and upgraded production lines, using scale and automation to create quality and cost-effective advantages; and in recent years, it has closely followed industry needs, iterated on energy-saving and miniaturized products, and deployed new technologies. Each of these three steps is in line with the pace of industry development, and the advantages of "stable products, sufficient production capacity, and strong adaptability" are deepened and thorough. This is the foundation for it to gain a foothold in the channel market.

Facing the future, while consolidating its channel advantages, Hangte Technology is also taking the initiative to explore new growth poles. This idea of "defending the basics and exploring new tracks" has also allowed Hangte Technology to continue to upgrade its competitiveness. We look forward to Hangte Technology continuing to expand its advantages and achieve long-term development in the future.